10 Holy Grail Foundations your favourite beauty bloggers swear by!


Deciding on a new foundation means serious commitment for makeup lovers. There are so many options to choose from as there’s a never-ending selection of illuminating, glowy, dewy, matte, light/full coverage, powder, cream and liquid foundations.

We’re lucky to live in a world of beauty blogging, where bloggers do the hard work for us all, trying and testing everything so we don’t have to. Cause anyone wants to end up making bad decisions.

Looking for some inspo for your next purchase? Most beauty bloggers and MUAs favour both high end and drugstore formulas on the market. Here’s 10 holy grail foundations that beauty bloggers swear by and won’t let you down and are worth the hype. 


NikkieTutorials: Lancome Teint Idole Ultra Long Wear Foundation

If you’re a full-coverage foundation fiend, then Nikkie found the perfect foundation for you. This comfortable but heavy-duty formula has been her favourite option. It’s long wearing, yet it feels more natural than other foundations.


Wayne Goss: Estée Lauder Double Wear Makeup

According to the British beauty guru Wayne Goss, Estée Lauder’s Double Wear Makeup is a game changer. He’s noted that the foundation has the best formula he’s ever used. That means a lot if you consider that he’s been making beauty content for years.


Nikkia Joy: Urban Decay Naked Foundation 

According to beauty guru Nikkia Joy, Urban Decay’s Naked Foundation covers rosacea, reduces redness, and even shrinks pores!


Laura Lee: Clinique Beyond Perfecting Foundation + Concealer 

Laura Lee’s favourite is this product from Clinique as it combines both foundation and concealer. She loves that it doesn’t settle in wrinkles.


Casey Holmes: Yves Saint Laurent All Hours Full Coverage Matte Foundation

Yves Saint Laurent All Hours Full Coverage Matte Foundation is Casey Holmes’s favorite as it provides full coverage foundation and is also long-wearing and pore-blurring.


Saaammage: The Ordinary Coverage Foundation

YouTuber Saaammage calls the Deciem Ordinary Coverage Foundation the best foundation ever. Abnormal beauty company Deciem creates high quality products that are incredibly affordable and with great ingredients.


Aaliyah Jay: Nars Sheer Glow Foundation

Beauty guru Aaliyah Jay swears by the Nars Sheer Glow Foundation. Her particular color, Cadiz, applies great with a damp Beauty Blender and is her favourite foundation.


Zoella: Rimmel Lasting Finish 25 Hour Foundation

The queen of the drugstore products, Zoella reveals that the Rimmel Lasting Finish 25 Hour Foundation is her never-ending love as it’s a cheap and cheerful option. She indicated that it leaves the skin really hydrated, doesn’t feel too heavy and blends nicely with good coverage.


Camila Coelho: Givenchy Matissime Velvet Radiant Fluid Foundation

Portuguese vlogger Camila Coehlo is currently obsessed with this foundation as it manages to be both silky-soft and matte.


Desi Perkins: IT Cosmetics Your Skin But Better CC Cream

YouTube star Desi Perkins loves IT Cosmetics Your Skin But Better CC Cream because it covers breakouts but still feels lightweight and hydrates your skin.


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