Mystery Shopping Services
MANUFACTURERS
CHECKS AND BALANCES...
We
provide reports to manufacturers on how their product is doing in retail
stores.
By visiting and "shopping" the location, we can identify how the product is being promoted, how prominently it is being displayed and how skilled the salespeople are in presenting it.
Case study: A large electronics store is receiving special discounted wholesale pricing on a certain brand DVD unit. They are getting a preferred rate because of their salespeoples recommendations of the player and having a working unit on display for retail customers. The manufacturer wishes to check that the employees are indeed recommending their DVD machine and that the display is up and functioning properly. It would be rather costly and inconceivable for the manufacturer to transport unbiased representatives to these locations. Instead, our shoppers are a cost effective way for you to have eyes around the entire United States.
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